Shareholder Information

Payment of Dividends to Mandated Accounts

Where shareholders have given instruction for payment to be made direct into a bank or building society, this is done through the Bankers Automated Clearing Systems (BACS), with the associated tax voucher showing the tax credit attributable to the dividend payment sent direct to the shareholder at the address shown on our register. If you wish the tax voucher to be sent to another address, please inform our Registrar, Lloyds TSB Registrars, The Causeway, Worthing, West Sussex BN99 6DA. Telephone 01903 502541.

UK Tax on Capital Gains

At 31 March 1982, the base date for capital gains tax, the value of each of the Company’s ordinary shares (adjusted for the one for one capitalisation issues in May 1985 and June 1992) was 62p. The market quotations of Pearson plc ordinary shares and Royal Doulton plc ordinary shares on the first day of dealing in Royal Doulton shares, following the demerger in 1993, as calculated in accordance with section 272(3) of the Taxation of Chargeable Gains Act 1992 and as derived from the London Stock Exchange Daily Official List on 2 December 1993 were:

Personal Equity Plan (PEPS)

Following the Government’s proposal to restrict the tax advantages of PEPs, the Company has arranged that Lloyds TSB Registrars will offer Individual Savings Accounts (ISAs) in Pearson shares. Existing Corporate PEP and Single Company PEP holders who require further information about their PEPs should ring the Halifax helpline on Freephone 0800 371769.

Low Cost Share Dealing Facility

A postal facility, which provides a simple, low cost way of buying and selling Pearson shares, is available through the Company’s stockbrokers, Cazenove & Co., 12 Tokenhouse Yard, London EC2R 7AN. Telephone 0171 588 2828.

Information About the Pearson Share Price

The current price of Pearson ordinary shares can be obtained from Financial Times CityLine on telephone 0891 433620. Calls are charged at 40p per minute cheap rate and 50p per minute at all other times, inclusive of VAT.

American Depository Receipts (ADRS)

Pearson introduced a sponsored Level One ADR programme in March 1995. Each ADR represents one ordinary share. The programme is administered by the Bank of New York, ADR Department, 101 Barclay Street, New York, NY 10286, telephone 1 800 524 4458. However, as holders of ADRs are not registered shareholders, they do not automatically have the right to receive the Pearson report and accounts or other communications, nor are they able to attend or vote at the Annual General Meeting.

Advisers

Auditors

PricewaterhouseCoopers

Bankers

Midland Bank plc, National Westminster Bank Plc

Broker

Cazenove & Co.

Financial Advisers

Lazard Brothers & Co. Limited, J. Henry Schroder & Co. Limited

Solicitors

Freshfields, Herbert Smith and Morgan, Lewis & Bockius.